MySpace launching localised South Korean site

MySpace is launching a South Korean version of its social network and says the site will contain a number of tools and functions that will allow it to make inroads into a market that has traditionally resisted Western social sites.

MySpace co-founder Chris DeWolfe is overseeing the launch and says that his company has closely analysed the failures of other social networks in the Korean market to deliver a service that will be quickly accepted amongst local offerings.

DeWolfe says that Western companies have previously ignored many aspects of the technically-savvy Korean culture and that MySpace Korea will incorporate many features popular in local sites in addition to providing a means for Koreans to network with international users through the main MySpace properties.

Published by Reinout te Brake

Reinout is a games investor and strategic business consultant specializing in the games industry. Reinout established his credentials through his own successful investments, start-ups, consulting and (advisory) board positions that led through time to strong bonds with key stakeholders in this fast paced industry. He is known for his outstanding results in the gaming industry. He has worked with many game studios around the globe and is therefore well known in the international gaming industry. Check out his games podcast;

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