Propertyfinder buys HotProperty’s publisher

News Corp’s Propertyfinder Holdings has bought Sherlock Publications, the publisher of rival portal HotProperty.co.uk, for GBP5.6m (USD11m). Following the takeover, all Propertyfinder.com’s advertisers will automatically be listed on Hotproperty.co.uk as well.

The two websites, however, will continue to work independently. Propertyfinder Holdings – jointly-owned by News Corp subsidiaries News International and the REA Group – claims the two properties will attract an aggregated 2.4m monthly unique users and 5,500 subscribing estate agents.

The acquisition is meant to consolidate Propertyfinder.com’s second place in the UK property portal sector, behind leader Rightmove. It follows News International’s investment in property search engine, Globrix, last Oct. With the takeover, Propertyfinder Holdings also acquires Sherlock’s renting.co.uk as well as magazines Hotproperty and Renting.

Published by Reinout te Brake

Reinout is a games investor and strategic business consultant specializing in the games industry. Reinout established his credentials through his own successful investments, start-ups, consulting and (advisory) board positions that led through time to strong bonds with key stakeholders in this fast paced industry. He is known for his outstanding results in the gaming industry. He has worked with many game studios around the globe and is therefore well known in the international gaming industry. Check out his games podcast; https://www.game-consultant.com

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