Free streaming music boosts sales, says Last.fm

Offering free online music streams boosts overall sales for the music industry, says Last.fm. The London-based online radio service says its newly-launched on-demand music service – which allows users to freely stream a song three times before being prompted to purchase it – has only helped to help increase user activity but also had beneficial results for its affiliate sales partners.

Last.fm says listeners are now spending more than twice the amount of time on its site – it says the number of minutes spent rose 118% month-on-month – and estimates that Amazon’s CD and music download sales have increased 119% thanks to Last.fm’s affiliate program.

Last.fm, which has partnerships with CBS Radio andBebo, says that overall, album purchases are up 66% and that independent artists using its affiliate service as seeing constantly increasing sales and exposure.

Published by Reinout te Brake

Reinout is a games investor and strategic business consultant specializing in the games industry. Reinout established his credentials through his own successful investments, start-ups, consulting and (advisory) board positions that led through time to strong bonds with key stakeholders in this fast paced industry. He is known for his outstanding results in the gaming industry. He has worked with many game studios around the globe and is therefore well known in the international gaming industry. Check out his games podcast; https://www.game-consultant.com

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