Wal-Mart dumps DRM

US mega-retailer Wal-Mart is abandoning DRM on all of the music downloaded from its online store. The company’s new all-MP3 policy will have it offering music from EMI and Universal Music Group. Both companies had previously supplied songs to the DRM-free area of Wal-Mart’s web store.

Wal-Mart has yet to reach online distribution agreements with Warner Music Group and Sony BMG.Wal-Mart’s decision to rid itself of DRM comes as it finds itself competing with Apple, Amazon.com, MySpace and several other online music retailers that have embraced or are moving towards DRM-free downloads.

iTunes was the US’s biggest music retailer in Jan, having overtaken Wal-Mart for the first time.

Published by Reinout te Brake

Reinout is a games investor and strategic business consultant specializing in the games industry. Reinout established his credentials through his own successful investments, start-ups, consulting and (advisory) board positions that led through time to strong bonds with key stakeholders in this fast paced industry. He is known for his outstanding results in the gaming industry. He has worked with many game studios around the globe and is therefore well known in the international gaming industry. Check out his games podcast; https://www.game-consultant.com

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