Online marketing solution company Coremetrics gets USD60m funding

Digital marketing optimisation firrm Coremetrics is receiving USD60m in Series E funding, with the round led by 3i. Existing investors Accel Partners, Highland Capital Partners and FTVentures also took part in the round.

Coremetrics provides Software as a Service solutions to over 1,000 businesses to boost their online marketing operations, including search engine bid management, application cross-selling tools and email marketing solutions.

The company claims to have grown its client base by 46% in the last year and says the funds will be used to boost sales efforts, focusing on the Asian and European markets, and widen the scope of its own self-marketing.

Published by Reinout te Brake

Reinout is a games investor and strategic business consultant specializing in the games industry. Reinout established his credentials through his own successful investments, start-ups, consulting and (advisory) board positions that led through time to strong bonds with key stakeholders in this fast paced industry. He is known for his outstanding results in the gaming industry. He has worked with many game studios around the globe and is therefore well known in the international gaming industry. Check out his games podcast; https://www.game-consultant.com

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