Google to allow UK advertisers to bid on trademarked keywords

Google is announcing that UK-based advertisers will be allowed to bid on trademarked keywords as of May 5, a move that is expected to see a major re-alignment of how UK advertisers and related specialists conduct campaigns.

UK advertisers are currently unable to bid on brand or trademarked keywords and are not allowed to refer to competitors in ad material.

Google says the ban on trademark keywords was due to a trademark investigation that is no longer an issue and the removal of sanctions will allow UK advertisers to focus on more dynamic campaigns that see aggressive bidding for the highly profitable keywords. The company says it expects advertisers to restrict themselves to bidding on keywords that are relevant to their business operations but stopped short of providing any information as to how closely it would police the bidding process.

Published by Reinout te Brake

Reinout is a games investor and strategic business consultant specializing in the games industry. Reinout established his credentials through his own successful investments, start-ups, consulting and (advisory) board positions that led through time to strong bonds with key stakeholders in this fast paced industry. He is known for his outstanding results in the gaming industry. He has worked with many game studios around the globe and is therefore well known in the international gaming industry. Check out his games podcast; https://www.game-consultant.com

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