ZenithOptimedia Upgrades Online Ad Spend To 23.4 Percent In ‘08

ZenithOptimedia expects online ad spending in the U.S. to grow 23.4 percent this year to $47.5 billion, an upgrade from the 19 percent forecast in December.

The UK ad holding company attributed the revision upward to the continued shift from traditional media to interactive.

And while the political ad spend has been minimal online so far, Zenith says that will change over the next few months, further contributing to a boost in internet revenues.

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Published by Reinout te Brake

Reinout is a games investor and strategic business consultant specializing in the games industry. Reinout established his credentials through his own successful investments, start-ups, consulting and (advisory) board positions that led through time to strong bonds with key stakeholders in this fast paced industry. He is known for his outstanding results in the gaming industry. He has worked with many game studios around the globe and is therefore well known in the international gaming industry. Check out his games podcast; https://www.game-consultant.com

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