Viacom Gets Vertical, Mika Salmi

Since being named president of global digital media for Viacom‘s MTV Networks in late 2006, Mika Salmi has presided over a rapid expansion of the company’s online properties.

MTV Networks’ Internet and digital businesses run the gamut from multimedia Web sites associated with hit shows on MTV, Comedy Central and Nickelodeon to standalone Web video properties, virtual worlds, online gaming sites and console videogames.

Salmi has been with Viacom (nyse: VIA) since 2006, when MTV Networks acquired his company Atom Entertainment. In an interview, Salmi discussed the company’s strategy of using its sprawling portfolio of brands to target niche audiences online. (Sorry–if you’re looking for any updates on Viacom’s lawsuit against YouTube for copyright infringement, Salmi said he couldn’t comment on the litigation.)

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Published by Reinout te Brake

Reinout is a games investor and strategic business consultant specializing in the games industry. Reinout established his credentials through his own successful investments, start-ups, consulting and (advisory) board positions that led through time to strong bonds with key stakeholders in this fast paced industry. He is known for his outstanding results in the gaming industry. He has worked with many game studios around the globe and is therefore well known in the international gaming industry. Check out his games podcast; https://www.game-consultant.com

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