Since being named president of global digital media for Viacom‘s MTV Networks in late 2006, Mika Salmi has presided over a rapid expansion of the company’s online properties.
MTV Networks’ Internet and digital businesses run the gamut from multimedia Web sites associated with hit shows on MTV, Comedy Central and Nickelodeon to standalone Web video properties, virtual worlds, online gaming sites and console videogames.
Salmi has been with Viacom (nyse: VIA) since 2006, when MTV Networks acquired his company Atom Entertainment. In an interview, Salmi discussed the company’s strategy of using its sprawling portfolio of brands to target niche audiences online. (Sorry–if you’re looking for any updates on Viacom’s lawsuit against YouTube for copyright infringement, Salmi said he couldn’t comment on the litigation.)