US video and music streaming will generate USD70bn in network-derived and content-derived revenue in the next six years, according to a study by Insight Research. The research takes into consideration video and music streams distributed across the internet, IPTV or a wireless network in real time or on-demand.
Insight Research expects the media-streaming market to grow at a compound annual rate of nearly 29% over the next six years, driven by on-demand content sale and advertising revenues.
“Questions surrounding consumers’ willingness to pay for content have been dispelled by satellite radio and iTunes,” says Insight Research president, Robert Rosenberg. “The forecasts that we present are conservative and in line with current performance. If, however, per-stream costs drop faster than anticipated, we have quicker acceptance of IPTV, or improvements in 3G delivery take place faster than expected, it could blow the doors off of our forecasts, propelling this industry into explosive growth,” Rosenberg said.