Research and Markets (http://www.researchandmarkets.com/reports/c86916) has announced the addition of new eMarketer report: UK Online Advertising: Reaching Maturity to their offering.
Due partly to growing agency expertise and advertiser understanding of digital channels, 2007 was another strong year for UK online marketing. Thought expansion is slowing slightly, online advertising spending will continue to generate double-digit growth over the next few years.
The UK Online Advertising report analyzes the trends that are transforming the explosive British online ad market into merely a steadily growing market.
Things seem to be slowing down, but naturally.
In 2007, spending on UK Internet advertising topped £2.6 billion ($5.3 billion), up more than 30% from 2006. Furthermore, online advertising spending will continue to grow, and approach £5 billion ($8.7 billion) in 2012. Not bad for a “maturing” market.