I-play to Publish Mobile Game Version of Hit Game Show, “Deal or No Deal”

I-play, the mobile publishing division of Oberon Media, the worlds leading multi-platform casual games company, today announced a North American licensing agreement with Endemol USA, the worlds largest independent production company and market leader in interactive entertainment with global hit franchises such as Deal or No Deal, Big Brother and 1 vs. 100, to develop, publish and distribute a mobile game based on NBCs hit game show, Deal or No Deal.

I-play Enters Mobile Licensing Agreement with Endemol USA

The agreement will aim to capture the heart-pounding tension of the wildly popular game show through true-to-life game play and interactivity. Reflecting elements from the hit show, players will be challenged to choose a briefcase that contains a random monetary amount between $0.01 and $1 million. During each round, players must either stay with their original briefcase or make a deal or no deal by either accepting the bankers offer or testing their luck by opening remaining cases. Once a player decides to accept or decline the bank’s offer, the game is over.

Published by Reinout te Brake

Reinout is a games investor and strategic business consultant specializing in the games industry. Reinout established his credentials through his own successful investments, start-ups, consulting and (advisory) board positions that led through time to strong bonds with key stakeholders in this fast paced industry. He is known for his outstanding results in the gaming industry. He has worked with many game studios around the globe and is therefore well known in the international gaming industry. Check out his games podcast; https://www.game-consultant.com

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