IBeatYou is a web site launching today where any user can make up a contest, like “best group lip-dub music video” or “best beard,” then submit entries and compete with others to be voted the winner. Interestingly, it includes a number of celebrities among its early users, including actress Jessica Alba and local NBA basketball star Baron Davis (who’s also an angel investor), that may help give it some extra traction.
Of course, sites from MySpace to YouTube already are talent contests of sorts — the best underground musicians get big (and get discovered) through MySpace, the most entertaining video creators get lots of pageviews through YouTube. MySpace itself grew big through being a way for fans to interact with celebrities. So the fact that Alba, the fiancee of cofounder Cash Warren, spends hours on the site could bring in more users early on. For example, Alba and some other celebrities appear in the Santa Monica company’s entry in the “group lip dub” competition, embedded above. (Note: The star presence at the company’s Los Angeles offices resulted the paparazzi showing up, something they’ve never really done to Silicon Valley startups’ offices.)