I wrote this for thenextweb.org;
The last few days I had some time and look around over the internet. These days there is a lot of news about companies like Facebook.com and Google. Their success is the motor of a whole industry, they are the fuel for lots of new business ventures. In loads of business-plans you will see entrepeneurs compare their ideas against that of these companies. It is very difficult to create and come up with something unique, I grant you that, but what is it that these companies mentioned above have in common? The answer is; simplicity! Already I hear loads of people wonder if I lost it, but let me assure you, I didn’t.
read more; thenextweb.org