Column; Zen and the art of ‘capturing mass audiences’

I wrote this for;

The last few days I had some time and look around over the internet. These days there is a lot of news about companies like and Google. Their success is the motor of a whole industry, they are the fuel for lots of new business ventures. In loads of business-plans you will see entrepeneurs compare their ideas against that of these companies. It is very difficult to create and come up with something unique, I grant you that, but what is it that these companies mentioned above have in common? The answer is; simplicity! Already I hear loads of people wonder if I lost it, but let me assure you, I didn’t.

Its so simple read more;

Published by Reinout te Brake

Reinout is a games investor and strategic business consultant specializing in the games industry. Reinout established his credentials through his own successful investments, start-ups, consulting and (advisory) board positions that led through time to strong bonds with key stakeholders in this fast paced industry. He is known for his outstanding results in the gaming industry. He has worked with many game studios around the globe and is therefore well known in the international gaming industry. Check out his games podcast;

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