I know what happened last week

do you…?!

Ad Networks and Analytics:

  • A partnership with SpotXChange may enable YuMe to increase ad inventory and opportunities for publishers in its network.
  • Federated Media, the ad network founded by John Battelle, raised $30 million in funding.
  • ADSDAQ, the online buying and buying platform, launched the Agency Trading Desk, enabling advertisers to review how well ads perform and resell spots to other buyers.
  • Spot Runner appointed a new President, John Gentry, who was promoted from his previous position as Chief Revenue Officer.


  • Japanesevideo search engine Fooooo raised a second round of venture capital funding to the tune of $1 million.
  • Marketing widget creation firm SplashCast secured $4 million in its first round of financing, led by Australian advertising industry vet Mark Bayliss.


  • Yahoo debuted a special NCAA widget that feeds news and scores to mobile users, sponsored by Jaguar North America.
  • Alltel users in select markets can submit local bands through a partnership with online streaming radio site Pandora.

Online Content:

  • Nickelodeon announced its intention to build hundreds if not thousands of new casual branded online games.
  • Apple may start an all-you-can-download subscription service for iTunes. The cost of music would be built into the retail price of new iPods or iPhones.
  • Borders will begin selling MP3 audiobooks from OverDrive in the coming months.
  • Yahoo Buzz is gaining momentum against Digg as social news service of choice. Buzz pushes more traffic to mainstream sites, whereas Digg sends more users to blogs and other user-generated content.

User Experience:

  • US customers of Cogent Communications and European customers of TeliaSonera couldn’t visit each other’s websites. Amidst a squabble, the companies blocked access to each other’s hosted pages.


  • Video sharing site Viddyou added support for high-definition videos, and a paid premium option that gives heavy users access to more features.
  • Magnify, which lets users aggregate videos from across the ‘net, added social networking to its functionality.

Published by Reinout te Brake

Reinout is a games investor and strategic business consultant specializing in the games industry. Reinout established his credentials through his own successful investments, start-ups, consulting and (advisory) board positions that led through time to strong bonds with key stakeholders in this fast paced industry. He is known for his outstanding results in the gaming industry. He has worked with many game studios around the globe and is therefore well known in the international gaming industry. Check out his games podcast; https://www.game-consultant.com

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