Gibson and Guitar Hero


The spat between guitar maker Gibson, and Guitar Hero maker Activision (NSDQ: ATVI) escalated this week, as Gibson filed suit against several retailers in hopes of stopping the game’s sale. It was revealed last week that Gibson believes Activision is infringing on one of its old patents for a simulated concert experience.

In a statement, Gibson said it tried to settle things with Activision out of court, but that because Activision went to court pre-emptively, to get Gibson’s patent nullified, it had to take the more aggressive action. Wal-Mart (NYSE: WMT), Target Corp., Kmart, Amazon.com (NSDQ: AMZN), GameStop Corp. and Toys “R” Us are among the named retailers, reports AP.

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Published by Reinout te Brake

Reinout is a games investor and strategic business consultant specializing in the games industry. Reinout established his credentials through his own successful investments, start-ups, consulting and (advisory) board positions that led through time to strong bonds with key stakeholders in this fast paced industry. He is known for his outstanding results in the gaming industry. He has worked with many game studios around the globe and is therefore well known in the international gaming industry. Check out his games podcast; https://www.game-consultant.com

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