Search ad spending hit USD12.2bn in North America last year

North American spending on search ads totalled USD12.2bn last year, from USD9.4bn in 2006, according to a survey by the Search Engine Marketing Professional Organisation (SEMPO). The figure exceeds SEMPO’s previous projections of USD11.5bn search ad spending for 2007. SEMPO expects the growth trend to continue, with spending hitting USD25.2bn by 2011. This is also up from its past estimate of USD18.6bn spending by 2011. Marketers are expected to increasingly spend on search advertising funds previously used for other forms of marketing, such as print magazine ads, direct mail and website development, SEMPO says.

Published by Reinout te Brake

Reinout is a games investor and strategic business consultant specializing in the games industry. Reinout established his credentials through his own successful investments, start-ups, consulting and (advisory) board positions that led through time to strong bonds with key stakeholders in this fast paced industry. He is known for his outstanding results in the gaming industry. He has worked with many game studios around the globe and is therefore well known in the international gaming industry. Check out his games podcast; https://www.game-consultant.com

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